The Gap Turnaround

     Last week there was a big fuss about Gap's new logo design. From tweets to blogs, everyone was quick to express their strong disagreement with the company's decision. No sooner than the new logo surfaced, the old one came back! Gap claimed they have learned from their mistakes and understood that they didn't go about this the right way. "This wasn’t the right project at the right time for crowd sourcing,” said Gap Brand North America president, Marka Hansen.

     In the past few years, Gap has lost its modern appeal and it's not surprising that the brand tried something different. However, maybe they should be making bigger strides in the design of their clothing and less in entering the public eye as insecure and hesitant of their direction. I can't help thinking that without changing their image further than just a logo, their future might not be as triumphant.

     On a more positive note, the few things Gap has done right throughout the years? Their ads!

Here are some of my favorites...



The Funny Boys:

The guys of Saturday Night Live.

James Marsden

A Gossip Girl Holiday:

Ed Westwick and Leighton Meester

Chace Crawford, Blake Lively, Penn Badgley

Black and White:

Twyla Tharp

Hugh Dancy

John Mayer

Lucy Lui

Selma Blair

My Favorite Models:

Abby Lee Kershaw and Lily Donaldson

Anja Rubik

Chanel Iman

Coco Rocha

Sasha Pivovarova