Saturday, October 18, 2014

Boston Fashion Week 2014: Dress for Success & Denise Hajjar

           Denis Hajjar teamed up with Dress for Success once again, for a fun night of fashion, empowering women and donating to charity. Her event celebrated the 20 year anniversary of Boston Fashion Week while highlighting powerful women like Yolanda Cellucci and Janet Wu. Hajjar has always been an advocate of "real women" in fashion, so just about every body type walked her runway. The entire show never lost an ounce of excitement. Not only were her models engaging and enthusiastic, but a duo of professional dancers tangoed and waltzed around the stage between sets of the collection.

           Hajjar broadened the spectrum of her target consumer. In the past, most of her clothing has been geared to the 35-65 age range. But her AW15 collection gained youth and vibrancy with sequins, slinky dresses, and higher hemlines to include women in their 20s and 30s. Her designs still lack modernism, as many of her patterns and silhouettes follow trends from the early 2000s. However, her success and following prove that she makes women in Boston happy. She understands the lifestyle of Boston women who need professional suits and separates during the day and elegant cocktail dresses and gowns at night, without sacrificing comfort or glamor.

* As a journalist, it is my priority to deliver accurate and unbiased information. When I do express my own opinions, it is my obligation to explain my exact observations and be true to my stylistic taste and views. I will not give a designer a good review to be in their favor, nor will I abstain from giving a designer a bad review to avoid their disapproval.

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